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MKTG 340 Marketing Research: Religious Organizations

This guide provides resources for the course, MKTG 340: Marketing Research.

For Religious Clients

The religion/theology resources are useful when your client is a religious organization (examples: a church or church-affiliated school.) Some of the articles you find will be available in fulltext online.  Use the 'Get It' button to link to the article.  Others may be available only in print in a library.  Use interlibrary loan (ILLiad) to request those.

Research tips

  • Suggested keywords: Catholic elementary schools, Catholic schools, Church attendance, Church membership, Church schools, Private schools, School choice.

Related Guides: Religious Clients

More resources for religious clients.