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MKTG 340: Marketing Research
Books on Surveys/Question Design
MKTG 340: Marketing Research: Books on Surveys/Question Design
This guide provides resources for the course, MKTG 340: Marketing Research.
Getting Started
Industries
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Industry Research Strategies
Industry Classification
Industry Reports for Nonprofits
Companies
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Company Research Strategies
Competitors
Private Company Resources
Tips for Researching Private Companies
Nonprofits
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Campus Organizations
Educational Organizations
Government Agencies/Offices
Religious Organizations
Tips for Researching Nonprofits
Books on Nonprofit Marketing
B2B
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B2B Company Research Tips
B2B Industry Research TIps
News/Articles
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Writing a Literature Review
Market Research Reports
Consumers
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Definitions
Demographic Data
Associations
Social Media
Surveys/Questionnaires
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Books on Surveys/Question Design
SWOT Analysis
Citing Sources
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Books on Survey and Question Design
Questionnaire Design: how to plan, structure and write survey material for effective market research, 5th ed.
by
Kate Bolton; Ian Brace
Call Number: ebook
Publication Date: 2022
Survey Scales: A Guide to Development, Analysis, and Reporting
by
Robert L. Johnson; Grant B. Morgan
Call Number: ebook
Publication Date: 2016
Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5th ed.
by
John W. Creswell; J. David Creswell
Call Number: OSF H62 .C6963 2018
Publication Date: 2018
Design, Evaluation, and Analysis of Questionnaires for Survey Research
by
Willem E. Saris; Irmtraud N. Gallhofer
Call Number: ebook
Publication Date: 2014
Constructing Effective Questionnaires
by
Robert A. Peterson
Call Number: OSF HN29 .P45 2000
Publication Date: 1999
Designing and Doing Survey Research
by
Lesley Andres
Call Number: ebook
Publication Date: 2012
Survey Research: The Basics
by
Keith F. Punch
Call Number: ebook
Publication Date: 2003
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