Research and Course Guides: MKTG 340: Marketing Research: Private Company Resources

Researching Private Companies

Finding information on private companies can be quite challenging. If the company is very small and/or private, it may be necessary to piece the information together from many sources.

Private Company Information

Reference Solutions from Data Axle This link opens in a new window
Powerful business and consumer research database that offers access to information on millions of businesses and households across the United States. It provides data on company profiles, business demographics, industry information, and residential listings. Exporting of data is limited to batches of 500 items at a time.
Reference Solutions user guide
Mergent Intellect This link opens in a new window
Private and public U.S. and international business data.
Use of the Mergent data and service are intended for non-commercial academic purposes only.
PrivCo This link opens in a new window
Financials and information for hard to research private companies.
PrivCo user guide

Corporate Registration (NASS)
Links to websites for the state government agency responsible for registering corporations in their states, from the National Association of Secretaries of State. The filings, searching, access, and archive will vary from state to state. Since companies are required to file with the Secretary of State of the state in which they are established, these filings may be all there is available.
Ward's Business Directory Of U.S. Private & Public Companies
Covers more than 100,000 U.S. companies, 90% of which are private. Includes company assets and operating revenue, employee figures, and SIC and NAICS industry codes.

D&B Hoovers This link opens in a new window
Contains comprehensive company information from international public companies, detailed industry reports, analyst reports, SEC filings, and market research.
Subscription does not include access to Business Contact credits (direct dial and email addresses).
Factiva This link opens in a new window
Contains current information on companies, industries, and financial markets. It also contains up-to-the-minute news articles from publications around the world and many smaller market news sources, trade magazines, and journals. Limited to 6 simultaneous users.
Dow Jones Factiva guide
If you use Factiva's Share>Within My Account feature to find links for emailing or to use in Canvas, that URL needs to be adjusted with a special code to connect it with our subscription. Copy that URL and paste it into our ProxyMe! widget to create the adjusted URL.
S&P Global NetAdvantage This link opens in a new window
Public company, mutual fund, and ETF data plus SEC filings, analyst research reports, industry reports, and stock screening & charting tools.

Secretaries of State Site (from LLC University)
All 50 states make some level of corporate and business filings (including private business incorporation information) available online. In a few instances only limited information (such as name availability) is retrievable. The majority of the states, however, have a site that provides a range of private company business records, often at no charge.

Private Company Rankings & Lists

Forbes: America's Largest Private Companies
A ranking of the private companies in the US that have annual revenues of $2 billion or greater. Click on a company name on the list for further information about that company.
Inc. 5000
Fastest-growing private companies in America.
Red Herring's 100 Awards
Top 100 private technology companies in the Global, North American, Europe, and Asia categories.

What's a Private Company?

A private company is a company that's not traded on any stock exchange. Generally, private companies do not have to file documents with the U.S. Securities and Exchange Commission (SEC.)

Find News and Journal Articles on Private Companies

ProQuest US Newsstream, including Star Tribune This link opens in a new window
US Newsstream enables users to search current U.S. news content, as well as archives that stretch back into the 1980s. It features top newspapers, wires, broadcast transcripts, along with national and regional news sources including The New York Times, the Wall Street Journal, Star Tribune, Los Angeles Times, Boston Globe, and Chicago Tribune.
Access World News This link opens in a new window
Contains thousands of national and international newspapers and other news sources, including campus news, broadcast news transcripts and business news. Excellent source for smaller news outlets.
Business Journals (including Minneapolis/St. Paul Business Journal) This link opens in a new window
Contains full-text articles from the Minneapolis/St. Paul Business Journal which provides in-depth news about Minnesota companies, the local business environment, and the Annual Book of Lists. It also contains additional business journals from other cities that cover regional news from across the United States.
Factiva This link opens in a new window
News articles from publications around the world including the Wall Street Journal, the New York Times, and the Financial Times. It also contains many smaller market news sources, trade magazines, and journals. Limited to 6 simultaneous users.
If you use Factiva's Share>Within My Account feature to find links for emailing or to use in Canvas, that URL needs to be adjusted with a special code to connect it with our subscription. Copy that URL and paste it into our ProxyMe! widget to create the adjusted URL.
Business Source Premier This link opens in a new window
Includes articles from trade publications and scholarly journals as well as company profiles, investment research reports, industry reports, market research, country reports, and SWOT analysis.