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MKTG 340 Marketing Research: Getting Started

This guide provides resources for the course, MKTG 340: Marketing Research.

Welcome

In this guide, you'll find resources for the course, MKTG 340: Marketing Research. The UST libraries offer resources that you can use to find the following:

  • Industry overviews
  • Demographic information about consumers
  • Company information
  • Business articles from trade publications
  • Current business news articles

About OSF & Keffer Libraries

OSF Library Photo

O'Shaughnessy-Frey Library
651-962-5494 (Circulation)
651-962-5001 (Reference)
651-962-5400 (Hours)
2115 Summit Ave, St. Paul, MN 55105
Directions & Parking
Library Hours

Keffer Library Photo

Charles J. Keffer Library
651-962-4642 (Circulation)
651-962-4664 (Reference)
651-962-4640 (Hours)
MOH 206, 1000 LaSalle Ave, Minneapolis, MN 55403
Directions & Parking
Library Hours

Essential Resources

Marketing Research Defined

Marketing research is “the function which links the consumer, customer and public to the marketer through information – information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
 

Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyzes the results; and communicates the findings and their implications” (American Marketing Association, quoted in Baines and Chansarker, Introducing Marketing Research, John Wiley, 2002: 4).

Your Librarian

Marianne Hageman's picture
Marianne Hageman

During the COVID-19 Outbreak I will be working from home, but I am still available for research questions and consultations. Send me an email to get in touch!
Contact:
OSF Library 156

651/962-5404

Business Librarians

Marianne Hageman (St. Paul)
mdhageman@stthomas.edu
651-962-5404

John Heintz (Mpls. & St. Paul)
jpheintz@stthomas.edu
651-962-4646

Andrea Koeppe (Mpls.)
andrea.koeppe@stthomas.edu
651-962-4647

During the COVID-19 Outbreak we will be working from home, but we are still available for research questions and consultations. You can email us to get in touch!

Research consultations

Research assistance is available via phone, e-mail, and in-person at both the St. Paul and Minneapolis campus libraries. While walk-in service is often available, we recommend that you schedule an appointment for lengthy consultations or tutorials. Contact a UST business librarian for an appointment.