In this guide, you'll find resources for the course, MKTG 340: Marketing Research. The UST libraries offer resources that you can use to find the following:
Marketing research is “the function which links the consumer, customer and public to the marketer through information – information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyzes the results; and communicates the findings and their implications” (American Marketing Association, quoted in Baines and Chansarker, Introducing Marketing Research, John Wiley, 2002: 4).
Marianne Hageman (St. Paul)
John Heintz (Mpls. & St. Paul)
Andrea Koeppe (Mpls.)
Research assistance is available via phone, e-mail, and in-person at both the St. Paul and Minneapolis campus libraries. While walk-in service is often available, we recommend that you schedule an appointment for lengthy consultations or tutorials. Contact a UST business librarian for an appointment.