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MKTG 340: Marketing Research: Competitors

This guide provides resources for the course, MKTG 340: Marketing Research.

Identifying Competitors

Business resources identify industry competitors in different ways:

  • Top companies by sales/revenue
  • Major players by market share
  • Companies by industry code (NAICS, SIC, etc.)

These resources can help you find companies within an industry.

Identifying Companies in an Industry

  Industry Codes & Classification