Skip to Main Content

MKTG 340: Marketing Research: Industry Reports for Nonprofits

This guide provides resources for the course, MKTG 340: Marketing Research.

ABI/INFORM Trade & Industry: Industry Reports for Nonprofits

Here are some examples of First Research nonprofit industry profiles available in ABI/INFORM Trade & Industry:

  • Business & professional associations
  • Child care services
  • Colleges & universities
  • Government sector
  • Health fund-raising organizations
  • Legal services
  • Membership organizations
  • Mental health & substance abuse services
  • Museums, zoos & parks
  • Nonprofit institutions
  • Private schools K-12
  • Public schools K-12
  • Religious organizations
  • Social assistance
  • US municipal governments

IBISWorld: Industry Reports for Nonprofits

Here are some examples of nonprofit industry profiles available in IBISWorld:

  • Adoption & child welfare services (62411)
  • After-school program providers (OD5884)
  • Animal rescue shelters (OD5794)
  • Blood & organ banks (62199)
  • Charter schools (OD4993)
  • Civic, social & youth organizations (81341)
  • Colleges & universities (61131a)
  • Community food services (62421)
  • Community housing & homeless shelters (62422)
  • Conservation & human rights organizations (81331)
  • Day care (62441)
  • Donations, grants & endowments (81321)
  • Early childhood learning centers (OD5718)
  • Family counseling & crisis intervention services (62419)
  • For-profit universities (61131b)
  • Nursery schools (OD6035)
  • Private schools (61111b)
  • Professional organizations (OD6090)
  • Public schools (61111a)
  • Religious organizations, including churches (81311)