Research and Course Guides: MKTG 710: Consumer Behavior: Trends/Statistics

Business Statistics

Economic Census
The Economic Census profiles the U.S. economy every 5 years.
County Business Patterns
Economic and business activity at the local, county, metro area, or state level; organized by NAICS codes. Also includes ZIP code data.

S&P Global NetAdvantage This link opens in a new window
Public company, mutual fund, and ETF data plus SEC filings, analyst research reports, industry reports, and stock screening & charting tools.
Statistical Abstract of the United States This link opens in a new window
A summary of statistics on the social, political and economic conditions of the United States. Excel and PDF files of data tables are available for download. Coverage from 1970 to present.

Current Industrial Reports
Monthly, quarterly, and annual measures of industrial activity in manufacturing areas. Includes textiles and apparel, chemicals, primary metals, computer and electronic components, industrial equipment, aerospace equipment, and consumer goods.
Quarterly Financial Report
Financial report for manufacturing, mining, and trade (both retail and wholesale.)
Quarterly Services Survey
Includes quarterly revenue and percent change by class of customer for NAICS service classifications.
Transtats Transportation Statistics
Portal for transportation statistics.
Statistical Abstracts of the United States (Archives)
This Census Bureau site contains the archived back issues of the Statistical Abstracts of the United States.

Trends & Forecasts

Newspaper and journal articles can also also be used to identify current industry trends. In addition to the following sources, the Find Articles tab on this guide can help you locate trend and forecast information.

IBISWorld Industry Market Research This link opens in a new window
Industry analysis and data for United States, Canada, China, and global industries.
IBISWorld user guide
S&P Global NetAdvantage This link opens in a new window
Public company, mutual fund, and ETF data plus SEC filings, analyst research reports, industry reports, and stock screening & charting tools.
Passport This link opens in a new window
Analysis, reports, data, and news for U.S. and international industries, companies and brands, consumers, and economies.
Passport user guide
Business Source Premier This link opens in a new window
This is a comprehensive database that contains abstracts and the full text of thousands of business and news publications as well as country and industry reports, company profiles, SWOTs, and market research reports.

Pew Internet & American Life Project
Provides information on the issues, attitudes and trends shaping America and the world - reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.
Pew Hispanic Center
The Pew Hispanic Center is a project of the Pew Research Center, a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It is supported by the Pew Charitable Trusts. Very current issues on the front page.

Related Guide

*Datasets & Statistics Guide
by Jim Kelly Last Updated Jan 7, 2025 60 views this year

Market Share

These are resources that most commonly include market share information. In some of these resources, you may find market share information in easy to read tables, and in others you may find market share information within news reports and articles. Try searching the company or product name with the term "market share" or "brand share" or "market size", etc. Example: Nike "market share."

Statista This link opens in a new window
In the search box, type the brand or product and 'market share', e.g. chocolate market share. Download PowerPoint slides, Excel files, images, infographics & more.
IBISWorld Industry Market Research This link opens in a new window
IBISWorld Industry Market Research Reports provide in-depth industry analysis for 700+ U.S. industries and hundreds of international industries. Searchable by keyword, company name, and NAICS code. Market share information is included for major players in an industry. Restricted to current UST students, faculty, and staff.
Mintel Academic This link opens in a new window
Market research reports from the consumer perspective for U.S. and global markets.
Mintel Academic user guide
Business Source Premier This link opens in a new window
To get articles with market share information, enter (DE "MARKET share") in the search box and the name of your company or product.
Passport This link opens in a new window
Market share information may be located in company profiles, company share and brand share reports. Restricted to current UST students, faculty, and staff.