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MKTG 710: Consumer Behavior: Trends/Statistics

This guide is to be used to identify resources for Sandra Rathod's MKTG 710 Consumer Behavior class

Business Statistics

Trends & Forecasts

Newspaper and journal articles can also also be used to identify current industry trends. In addition to the following sources, the Find Articles tab on this guide can help you locate trend and forecast information.

Related Guide

Market Share

These are resources that most commonly include market share information. In some of these resources, you may find market share information in easy to read tables, and in others you may find market share information within news reports and articles. Try searching the company or product name with the term "market share" or "brand share" or "market size", etc. Example: Nike "market share."