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MKTG 710: Consumer Behavior: Supply Chain Resources

This guide is to be used to identify resources for Sandra Rathod's MKTG 710 Consumer Behavior class

Supply Chain Definition

A supply chain is an entire network of entities, directly or indirectly interlinked and interdependent in serving the customer. It is comprised of vendors that supply raw material, producers who convert the material into products, warehouses that store, distribution centers that deliver to the retailers, and retailers who bring the product to the ultimate user. 


Supplier Information

Business Librarians

Marianne Hageman

Jim Kelly

Andrea Koeppe