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MKTG 710: Consumer Behavior: Associations

This guide is to be used to identify resources for Sandra Rathod's MKTG 710 Consumer Behavior class

Why Use Trade Associations?

Trade associations are a valuable source of industry information. Many trade associations collect and publish statistics, reports and other useful data on their websites. Use these resources to find an association for your industry.

Trade Shows

Trade & Industry Associations

Business Librarians

Marianne Hageman

Jim Kelly

Andrea Koeppe