Industry data sources cover groups of organizations involved in similar business activities - airlines, soft drinks, sporting goods, etc. Many resources organize information using industrial classification codes - NAICS & SIC. Here is a separate Industry Classification guide which explains the codes and how to identify them.
If you are doing marketing research for educational or nonprofit organizations (schools, daycares, churches, etc.), you can still use IBISWorld and its NAICS codes for background on the industry. For example:
Industry analysis and data for United States, Canada, China, and global industries.
Public company, mutual fund, and ETF data plus SEC filings, analyst research reports, industry reports, and stock screening & charting tools.
Analysis, reports, data, and news for U.S. and international industries, companies and brands, consumers, and economies.
Contains comprehensive company information from international public companies, detailed industry reports, analyst reports, SEC filings, and market research.
Subscription does not include access to Business Contact credits (direct dial and email addresses).
This is a comprehensive database that contains abstracts and the full text of thousands of business and news publications as well as country and industry reports, company profiles, SWOTs, and market research reports.
Contains company and industry articles from thousands of scholarly, trade and news publications. It also includes company profiles, financial data, and industry reports from major and smaller, niche industries perfect for marketing and business plans.
Marianne Hageman
mdhageman@stthomas.edu
651-962-5404
Jim Kelly
kell5174@stthomas.edu
651-962-5012
Andrea Koeppe
andrea.koeppe@stthomas.edu
651-962-4647