MKTG 710: Consumer Behavior: Competitors

An excellent source for company and industry research, including financial and ratio analysis. Contains the former Standard & Poor's Industry Surveys and Stock Reports (now produced by CFRA Equity Research). Also includes mutual fund/ETF and bond information, investment research reports, stock screening and charting tools.

IBISWorld Industry Market Research Reports provide in-depth industry analysis for 700+ U.S. industries and hundreds of international industries. Searchable by keyword, company name, and NAICS codes. Reports average 25-30 pages and contain key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook. UST’s subscription also includes industry-level coverage of U.S. states, Canada, China, and Global reports. Available only to current UST students, faculty, and staff.

Contains information for millions of U.S. businesses nationwide. Search by company name, size, revenue or business costs (often these figures are estimated), location, industry, or many other characteristics. Choose US Businesses or US Standard White Pages, then Advanced Search. Exporting of data is limited to 100 items on-campus or 50 off-campus.

Euromonitor’s Passport is a global market research database providing statistics, analysis, reports, and surveys on industries, countries, and consumers worldwide. Available only to current UST students, faculty, and staff.

Business Source Premier provides the full text of more than 2 thousand business publications, including more than 1,000 peer reviewed journals. It is a comprehensive database that covers all disciplines of business including management, finance, marketing and international trade. It also contains company, industry and country reports, SWOTs and market research reports.