Skip to Main Content

STCM 244: Research, Measurement, & Evaluation: Market Research Reports

Library course guide for STCM 244: Research, Measurement, & Evaluation

About Market Research Reports

Market research reports focus on industry markets and customers. They can include sales, trends, key competitors, forecasts, consumer profiles, industry size and outlook, and more. Market research is often organized around product or consumer categories, rather than industry categories. Typically, these reports are very expensive.

Market Research Collections