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STCM 244: Research, Measurement, & Evaluation: Consumers

Library course guide for STCM 244: Research, Measurement, & Evaluation

Consumer Research

In doing secondary research, it's important to get quality demographic and psychographic information about customers. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Consumer Profiles