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STCM 244: Research, Measurement, & Evaluation
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STCM 244: Research, Measurement, & Evaluation: Help
Library course guide for STCM 244: Research, Measurement, & Evaluation
Getting Started
Account Planning
Consumers
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Definitions
Demographic Data
Market Research Reports
News/Articles
Background
Brands
Social Media
Find Ads
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Books on Ads & Advertising
Books/Videos
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Strategic Communication Books
Citing Sources
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Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:22)
D&B Hoovers screencast for company information (2:53)
IBISWorld screencast (3:34)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (3:30)
MRI-Simmons Catalyst (Crosstab): Part One screencast (7:38)
How to create a crosstab.
MRI-Simmons Catalyst (Crosstab): Part Two screencast (5:01)
How to interpret a crosstab.
MRI-Simmons Catalyst Brand Catalyst: Part One (4:32)
Searching Brand Catalyst and creating personas.
MRI-Simmons Catalyst Brand Catalyst: Part Two (5:15)
Going through a report in Brand Catalyst, looking at options, and downloading.
MRI-Simmons Catalyst Quick Reports (4:21)
How to access and use the Quick Reports.
Passport: searching for country information (3:57)
Passport: searching for industry & market information (4:15)
Reference Solutions from Data Axle (screencast (3:41)
SimplyAnalytics: Part One screencast (5:33)
SimplyAnalytics: Part Two screencast (5:26)
Resource Help Guides
Digital News
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Karen Brunner
Last Updated Nov 8, 2024
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Mintel Academic
by
Marianne Hageman
Last Updated Nov 8, 2024
336 views this year
MRI-Simmons Catalyst
by
Marianne Hageman
Last Updated Oct 4, 2024
1651 views this year
Passport
by
Marianne Hageman
Last Updated Nov 8, 2024
170 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated Oct 11, 2024
193 views this year
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