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STCM 244: Research, Measurement, & Evaluation
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STCM 244: Research, Measurement, & Evaluation: Help
Library course guide for STCM 244: Research, Measurement, & Evaluation
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Account Planning
Consumers
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Definitions
Demographic Data
Market Research Reports
News/Articles
Background
Brands
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Find Ads
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Books on Ads & Advertising
Books/Videos
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Strategic Communication Books
Citing Sources
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Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)
Resource Help Guides
Mintel Academic
by
Marianne Hageman
Last Updated Aug 15, 2022
73 views this year
Passport
by
Marianne Hageman
Last Updated Aug 15, 2022
26 views this year
Simmons
by
Marianne Hageman
Last Updated Feb 6, 2023
372 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated Aug 15, 2022
22 views this year
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