The University of St. Thomas has upgraded Simmons OneView to the Simmons Insights platform.
The content of this guide is in the process of being updated, so some information on this guide may not yet match the new interface.
Simmons Insights provides data on adult U.S. consumers based on national surveys, and covers a wide variety of products, brands, and services. The data includes consumer demographics (age, gender, income, etc.), consumer psychographics (behavior, attitudes, etc.), product usage, spending behavior, and media habits. The data is from the Simmons National Consumer Study of 25,000+ U.S. adults. Use Simmons to create customized reports for marketing strategies, advertising choices, and other business decisions. There's also the Simmons National Hispanic Consumer Study (NHCS), which includes the same data as the NCS but asks additional questions of Hispanics. Restricted to UST students, faculty, and staff. Limited to 5 simultaneous users.
To sign on, click “Proceed.” Be sure to log out when you're done.