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Simmons: Getting Started

A guide to using Simmons.

Access Simmons Insights

What Can Simmons Insights Do?

Crosstab allows you to customize a target audience and find your target audience's demographics, psychographics, consumption, and other behaviors.

Simmons Crosstab example

Quick Reports
Quick Reports provide various charts about your target audience, including charts about their demographic profile and segmentation.

Simmons Quick Reports options

Brand Catalyst
Simmons Brand Catalyst lets you automatically generate consumer personas and brand insights without the need to create crosstabs.

Brand Catalyst sample report

Simmons Insights: St. Thomas video tutorials

Simmons Insights User Guide