Skip to Main Content
Libraries
Research and Course Guides
STCM 244: Research, Measurement, & Evaluation
Strategic Communication Books
STCM 244: Research, Measurement, & Evaluation: Strategic Communication Books
Library course guide for STCM 244: Research, Measurement, & Evaluation
Getting Started
Account Planning
Consumers
Toggle Dropdown
Definitions
Demographic Data
Market Research Reports
News/Articles
Background
Brands
Social Media
Find Ads
Toggle Dropdown
Books on Ads & Advertising
Books/Videos
Toggle Dropdown
Strategic Communication Books
Citing Sources
This link opens in a new window
Related Guides
Help
Feedback
Communication & PR Books
The New Rules of Marketing and PR, 8th ed.
by
David Meerman Scott
Call Number: ebook
Publication Date: 2022
Planning and Managing Public Relations Campaigns: A Strategic Approach, 4th ed.
by
Anne Gregory
Call Number: ebook
Publication Date: 2015
Share This: the Social Media Handbook for PR Professionals
Call Number: ebook
Publication Date: 2012
Share This Too: More Social Media Solutions for PR Professionals
Call Number: ebook
Publication Date: 2013
Writing Skills for Public Relations, 5th ed.
by
John Foster
Call Number: ebook
Publication Date: 2012
Fundamentals of Writing for Marketing and Public Relations
Call Number: ebook
Publication Date: 2010
<<
Previous:
Books/Videos
Next:
Citing Sources >>
Planning and Managing Public Relations Campaigns: A Strategic Approach, 4th ed. by 
Share This Too: More Social Media Solutions for PR Professionals
