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STCM 244: Research, Measurement, & Evaluation
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STCM 244: Research, Measurement, & Evaluation: Strategic Communication Books
Library course guide for STCM 244: Research, Measurement, & Evaluation
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Communication & PR Books
The New Rules of Marketing and PR, 8th ed.
by
David Meerman Scott
Call Number: ebook
Publication Date: 2022
Planning and Managing Public Relations Campaigns: A Strategic Approach, 4th ed.
by
Anne Gregory
Call Number: ebook
Publication Date: 2015
Share This: the Social Media Handbook for PR Professionals
Call Number: ebook
Publication Date: 2012
Share This Too: More Social Media Solutions for PR Professionals
Call Number: ebook
Publication Date: 2013
Writing Skills for Public Relations, 5th ed.
by
John Foster
Call Number: ebook
Publication Date: 2012
Fundamentals of Writing for Marketing and Public Relations
Call Number: ebook
Publication Date: 2010
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Planning and Managing Public Relations Campaigns: A Strategic Approach, 4th ed. by 
Share This Too: More Social Media Solutions for PR Professionals
