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In this guide, you'll find resources for doing research for the course, STCM 234: Principles of Strategic Communication. The UST libraries offer resources that you can use to find the following:
Demographic information about consumers
Business articles from trade publications & research journals
Current news articles
Professional reference service is available via phone, e-mail, and in-person at the St. Paul library. While walk-in service is often available, we recommend that you make an appointment for lengthy consultations or tutorials. Contact me for an appointment.
IBISWorld Industry Market Research Reports provide in-depth industry analysis for 700+ U.S. industries and hundreds of international industries. Searchable by keyword, company name, and NAICS codes. Reports average 25-30 pages and contain key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook. UST’s subscription also includes industry-level coverage of U.S. states, Canada, China, and Global reports. Restricted to current UST students, faculty, and staff only.
Even on campus you must login with UST username and password.
Mintel provides market research reports covering U.S. consumer markets. Sectors covered include consumer goods, travel and tourism, retail, and financial services. The reports analyze market drivers, market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Restricted to current UST students, faculty, and staff only. Even on campus you must log in with your UST username/password.
Demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports. Restricted to UST students, faculty, and staff. Limited to 5 simultaneous users.
Statista is an easy-to-search database of frequently sought statistics and studies gathered by government sources, scientific publications, market researchers, non-profits, trade organizations, etc. Individual statistics are usually displayed as a chart and the underlying data is downloadable in Excel. Charts can be downloaded in multiple formats or embedded in web pages and can be great in papers or presentations. Search results also display dossiers (topical collections of statistics), infographics, country, industry, and some company reports. Results also available in French, German, and Spanish.