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STCM 234: Principles of Strategic Communication
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STCM 234: Principles of Strategic Communication: Help
This guide provide resources for the course, STCM 234: Principles of Strategic Communication.
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Market Research Reports
Consumers
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Definitions
Demographic Data
News/Articles
Books/Videos
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Strategic Communication Books
Brands
Social Media
Evaluating Sources
Citing Sources
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Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)
Resource Help Guides
Mintel Academic
by
Marianne Hageman
Last Updated May 12, 2023
107 views this year
Passport
by
Marianne Hageman
Last Updated May 12, 2023
34 views this year
Simmons
by
Marianne Hageman
Last Updated May 23, 2023
586 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated May 12, 2023
76 views this year
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