Research and Course Guides: STCM 234: Principles of Strategic Communication: Help

Screencasts on Using Library Resources

ABI/INFORM Trade & Industry screencast for industry reports (2:22)
D&B Hoovers screencast for company information (2:53)
IBISWorld screencast (3:34)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (3:30)
MRI-Simmons Catalyst (Crosstab): Part One screencast (7:38)
How to create a crosstab.
MRI-Simmons Catalyst (Crosstab): Part Two screencast (5:01)
How to interpret a crosstab.
MRI-Simmons Catalyst Brand Catalyst: Part One (4:32)
Searching Brand Catalyst and creating personas.
MRI-Simmons Catalyst Brand Catalyst: Part Two (5:15)
Going through a report in Brand Catalyst, looking at options, and downloading.
MRI-Simmons Catalyst Quick Reports (4:21)
How to access and use the Quick Reports.
Passport: searching for country information (3:57)
Passport: searching for industry & market information (4:15)
Reference Solutions from Data Axle (screencast (3:41)
SimplyAnalytics: Part One screencast (5:33)
SimplyAnalytics: Part Two screencast (5:26)

Digital News
by Karen Brunner Last Updated May 8, 2025 4204 views this year
Mintel Academic
by Marianne Hageman Last Updated Mar 13, 2025 160 views this year
MRI-Simmons Catalyst
by Marianne Hageman Last Updated Nov 15, 2024 578 views this year
Passport
by Marianne Hageman Last Updated Dec 4, 2024 64 views this year
SimplyAnalytics
by Marianne Hageman Last Updated Nov 15, 2024 56 views this year