Research and Course Guides: STCM 234: Principles of Strategic Communication: Help

Screencasts on Using Library Resources

ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)

Mintel Academic
by Marianne Hageman Last Updated May 12, 2023 107 views this year
Passport
by Marianne Hageman Last Updated May 12, 2023 34 views this year
Simmons
by Marianne Hageman Last Updated May 23, 2023 586 views this year
SimplyAnalytics
by Marianne Hageman Last Updated May 12, 2023 76 views this year