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STCM 234: Principles of Strategic Communication: Market Research Reports

This guide provide resources for the course, STCM 234: Principles of Strategic Communication.

About Market Research Reports

Market research reports focus on industry markets and customers. They can include sales, trends, key competitors, forecasts, consumer profiles, industry size and outlook, and more. Market research is often organized around product or consumer categories, rather than industry categories. Typically, these reports are very expensive.

Market Research Collections

Category/Industry Overviews

About Trade Associations

Check trade associations to find out more about an industry. An association might collect data not available from any other source, including industry statistics, reports, trends, and more.

Find Trade Associations in Your Industry