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Data & Market Research
eMarketer provides updated, “grab-and-go” market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. It includes analyst reports, daily research articles, and e-business and online marketing statistics. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.
Mintel provides market research reports covering U.S. consumer markets. Sectors covered include consumer goods, travel and tourism, retail, and financial services. The reports analyze market drivers, market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Restricted to current UST students, faculty, and staff only. Even on campus you must log in with your UST username/password.
Statista is an easy-to-search database of frequently sought statistics and studies gathered by government sources, scientific publications, market researchers, non-profits, trade organizations, etc. Individual statistics are usually displayed as a chart and the underlying data is downloadable in Excel. Charts can be downloaded in multiple formats or embedded in web pages and can be great in papers or presentations. Search results also display dossiers (topical collections of statistics), infographics, country, industry, and some company reports. Results also available in French, German, and Spanish.
Marketing with Social Media: 10 Easy Steps to Success for Business by Introduce your business to the world with this essential guideto social media marketing In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts.
Call Number: ebook
Publication Date: 2014