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MKTG 340: Marketing Research
Trends/Statistics
MKTG 340: Marketing Research: Trends/Statistics
This guide provides resources for the course, MKTG 340: Marketing Research.
Getting Started
Industries
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Industry Research Strategies
Industry Classification
Industry Reports for Nonprofits
Companies
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Company Research Strategies
Competitors
Private Company Resources
Tips for Researching Private Companies
Nonprofits
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Campus Organizations
Educational Organizations
Government Agencies/Offices
Religious Organizations
Tips for Researching Nonprofits
Books on Nonprofit Marketing
B2B
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B2B Company Research Tips
B2B Industry Research TIps
News/Articles
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Writing a Literature Review
Market Research Reports
Consumers
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Definitions
Demographic Data
Associations
Social Media
Surveys/Questionnaires
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Books on Surveys/Question Design
SWOT Analysis
Citing Sources
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