Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKTG 340 Marketing Research: Competitors

This guide provides resources for the course, MKTG 340: Marketing Research.

Identifying Competitors

Business resources identify industry competitors in different ways:

  • Top companies by sales/revenue
  • Major players by market share
  • Companies by industry code (NAICS, SIC, NACE, etc.)

These resources can help you find companies within an industry.

Identifying Companies in an Industry

  Industry Codes & Classification