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STCM 344: Writing for Strategic Communication
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STCM 344: Writing for Strategic Communication: Help
This guide provides resources for the course, STCM 344: Writing for Strategic Communication.
Getting Started
News/Articles
Market Research Reports
Polling & Opinion
Consumers
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Definitions
Demographic Data
Industries
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Industry Research Strategies
Industry Reports for Nonprofits
Nonprofits
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Tips for Researching Nonprofits
Social Media
Books/Videos
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Strategic Communication Books
Evaluating Sources
Citing Sources
Related Guides
Help
Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)
Resource Help Guides
IBISWorld
by
Marianne Hageman
Last Updated Aug 15, 2022
147 views this year
Mintel Academic
by
Marianne Hageman
Last Updated Aug 15, 2022
73 views this year
Passport
by
Marianne Hageman
Last Updated Aug 15, 2022
26 views this year
Reference Solutions (formerly ReferenceUSA)
by
Marianne Hageman
Last Updated Aug 15, 2022
70 views this year
Simmons
by
Marianne Hageman
Last Updated Feb 6, 2023
372 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated Aug 15, 2022
22 views this year
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