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In this guide, you'll find resources for doing research for the course, STCM 344: Writing for Strategic Communication. The UST libraries offer resources that you can use to find the following:
- Industry/category information
- Demographic information about consumers
- Current news articles
D&B Hoovers provides company information from about 18 million global companies, detailed industry reports, analyst reports, SEC filings, and market research.
ProQuest US Newsstream, including Star Tribune
US Newsstream enables users to search current U.S. news content, as well as archives that stretch back into the 1980s. It features top newspapers, wires, broadcast transcripts, along with national and regional news sources including The New York Times, the Wall Street Journal, Star Tribune, Los Angeles Times, Boston Globe, and Chicago Tribune.
Access World News
This database contains electronic editions of thousands of local, national and international newspapers, along with broadcast transcripts and college and university news. It also includes the St. Paul Pioneer Press and the Star Tribune.
Factiva is a great source for finding up-to-the-minute news articles from publications around the world including the Wall Street Journal, the New York Times, and the Financial Times. It also contains many smaller market news sources, trade magazines, and journals. Use the Companies and Markets option to access company profiles and industry data. Limited to 6 simultaneous users. Does not work best in Firefox.
Communication & Mass Media Complete
Communication and Mass Media Complete is an essential research tool in areas related to communications and mass media. It is also useful for literacy or ESL research in the field of education.
Mintel provides market research reports covering U.S. consumer markets. Sectors covered include consumer goods, travel and tourism, retail, and financial services. The reports analyze market drivers, market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Restricted to current UST students, faculty, and staff only. Even on campus you must log in with your UST username/password.
Statista is an easy-to-search database of frequently sought statistics and studies gathered by government sources, scientific publications, market researchers, non-profits, trade organizations, etc. Individual statistics are usually displayed as a chart and the underlying data is downloadable in Excel. Charts can be downloaded in multiple formats or embedded in web pages and can be great in papers or presentations. Search results also display dossiers (topical collections of statistics), infographics, country, industry, and some company reports. Results also available in French, German, and Spanish.
Professional reference service is available via phone, e-mail, and in-person at both the St. Paul library. While walk-in service is often available, we recommend that you make an appointment for lengthy consultations or tutorials. Contact me for an appointment.