Market research reports focus on industry markets and customers. They can include sales, trends, key competitors, forecasts, consumer profiles, industry size and outlook, and more. Market research is often organized around product or consumer categories, rather than industry categories. Typically, these reports are very expensive.
Mintel provides market research reports covering U.S. and global consumer markets. Sectors covered include consumer goods, travel and tourism, retail, and financial services. The reports analyze market drivers, market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Register a personal profile using your UST email to download executive summaries of reports.
Updated “grab-and-go” market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics. Useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends.
Data on online marketing and sales channels across the global economy; includes data for individual online stores, market segments by country, brand and trend reports, etc. for thousands of stores in 50 countries. From the landing page, click University Access in the upper right corner to get started. Some reports will open on Statista (ignore warnings about cost; it should recognize our subscription and get you to the content).
Euromonitor’s Passport is a global market research database providing statistics, analysis, reports, and surveys on industries, countries, and consumers worldwide.
IBISWorld Industry Market Research Reports provide in-depth industry analysis for 700+ U.S. industries and hundreds of international industries. Searchable by keyword, company name, and NAICS codes. Reports average 25-30 pages and contain key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook. UST’s subscription also includes industry-level coverage of U.S. states, Canada, China, and Global reports.