Demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
Information about advertisers, agencies, public relations firms, and media buying services.
These handbooks focus on various consumer-related markets. Each one includes market forecasts, sector trends, and statistics. Topics include Business-to-Business Marketing; Consumer Behavior; Consumer Marketing & Advertising; Consumer Use of the Internet & Mobile; Entertainment & Leisure; Restaurant, Food & Beverage; Retail & E-Commerce; Sports Marketing; and Travel & Tourism.