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Media Planning & Media Research: Developing a Media Plan

This guide is designed to provide a variety of resources for media planning and research.

General Resources for Media Planning

Where to Advertise: Media Planning Resources on the Web (article)
This article describes free web sources for media planning. Several of the sites are linked from this guide--but the article explains them in a different way.

Advertising Media Planning: A Brand Management Approach by Larry D. Kelley; Kim Bartel Sheehan; Lisa Dobias
Call Number: ebook
Publication Date: 2023
Media Audience Research: A Guide for Professionals, 3rd ed. by Graham Mytton; Peter Diem; Piet Hein van Dam
Call Number: ebook
Publication Date: 2016
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th ed. by Helen Katz
Call Number: ebook
Publication Date: 2019
Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu; Darren McColl
Call Number: ebook
Publication Date: 2014
Web Copy That Sells: the Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy, 3rd ed. by Maria Veloso
Call Number: ebook
Publication Date: 2013