Media Planning & Media Research: Magazines

Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Includes data on advertising spending, digital marketing, and much more.

Offers data by magazine title on advertising paging and expenditures, as well as research reports on readership, media effectiveness, audience behavior, etc. Also, industry news, case studies, a glossary of terms, and career information.

Provides some free circulation data for newspapers, consumer magazines, business publications, and farm publications.

Association for B2B media, including business & agricultural periodicals, web sites, and blogs. Site is rich in content, offering case studies, trend reports, and industry news.

Call Number: OSF Ref. PN 161 .W939
This directory lists 1900 consumer, trade, and professional magazines arranged by topic. Includes circulation, contact names, and contact information. Because the directory is targeted to writers, it includes descriptions of the types of articles included in each magazine - a helpful way to identify the intended audience. Does not include advertising rates.

Browser issues of Folio magazine - the magazine that covers the magazine publishing industry.

Association and advocacy group for the magazine industry and publishers of the yearly Magazine Media Fact Book.