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Media Planning & Media Research: Broadcasting

This guide is designed to provide a variety of resources for media planning and research.

TV & Cable

Note: Unfortunately, it is usually not possible to find published rates for TV ads. Your options are usually to either estimate TV ad costs based on historical cost trend info, or contact the TV channel to ask about rates. If you need to estimate ad rates, discuss your strategy with your professor.

Radio

Note: Advertising rates for broadcast media are often difficult to find. The amount a company would actually pay to advertise on a station or network is based on many factors. If you need to estimate ad rates, discuss your strategy with your professor.