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STCM 234: Principles of Strategic Communication: Customer Demographics

This guide provide resources for the course, STCM 234: Principles of Strategic Communication.

Category/Industry Overviews

Research Consumers

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Additional Resources

Simmons Insights Help

SimplyAnalytics Help

MRI University Reporter Help

Strategic Communication Guide

The Strategic Communication guide has links to more demographic and consumer resources. (Look on the Consumer Behavior & Demographics tab.) Check it out!