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ENTR 100 and 260: Customer Demographics

This guide has resources for ENTR 100 and 260 classes doing company and industry research.

Research Consumers

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

  Demographic Data

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