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Strategic Communication: Help
Resources for strategic communication, including advertising and public relations, brand information, and consumer behavior.
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Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)
Resource Help Guides
IBISWorld
by
Marianne Hageman
Last Updated May 19, 2022
327 views this year
Mintel Academic
by
Marianne Hageman
Last Updated May 19, 2022
106 views this year
Passport
by
Marianne Hageman
Last Updated May 19, 2022
219 views this year
Simmons
by
Marianne Hageman
Last Updated May 19, 2022
892 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated Apr 27, 2022
402 views this year
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