Skip to Main Content
Libraries
University of St. Thomas
Research and Course Guides
Stage
Strategic Communication
Help
Strategic Communication: Help
Resources for strategic communication, including advertising and public relations, brand information, and consumer behavior.
Getting Started
Consumers
Toggle Dropdown
Books on American Consumers
Definitions
Demographic Data
News/Articles
Account Planning
Background
Brands
Market Research Reports
Media Planning
Social Media
Find Ads
Toggle Dropdown
Books on Ads & Advertising
Books/Videos
Toggle Dropdown
Strategic Communication Books
Associations
Trends/Statistics
Toggle Dropdown
U.S. Statistics
Citing Sources
Related Guides
Help
Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (5:11)
Passport: searching for industry & market information (5:09)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:39)
Simmons Insights (Crosstab): Part Two screencast (4:12)
Simmons Insights Brand Catalyst: Part One (4:32)
Simmons Insights Brand Catalyst: Part Two (7:54)
Simmons Insights Quick Reports (6:00)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)
Resource Help Guides
IBISWorld
by
Marianne Hageman
Last Updated Aug 16, 2021
302 views this year
Mintel Academic
by
Marianne Hageman
Last Updated Aug 16, 2021
104 views this year
Passport
by
Marianne Hageman
Last Updated Nov 17, 2021
214 views this year
Simmons
by
Marianne Hageman
Last Updated Sep 14, 2021
1400 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated Sep 13, 2021
363 views this year
eMarketer Help
eMarketer Quick Start Guide
eMarketer Newsletter signup
<<
Previous:
Related Guides
