Research and Course Guides: Strategic Communication: Books on Ads & Advertising

Advertisements: Books

All-American Ads
Discover America through this incredible collection of print ads, in a series that covers most of the 20th century.
Call Number: OSF Stacks
1900-1919: NC998.5 .A1 A10 2005
1920s: NC998.5 .A1 A12 2004
1930s: NC998.5 .A1 A647 2003
1940s: NC998.5 .A1 A135 2001
1950s: NC998.5 .A1 A445 2001
1960s: NC998.5 .A1 A65 2002
1970s: NC998.5 .A1 A15 2004
1980s: NC998.5 .A1 A58 2005
Advertising to the American Woman, 1900-1999
Call Number: OSF Stacks HF5813 .U6 H55 2002
A Century of American Icons: 100 Products and Slogans from 20th Century Consumer Culture
Call Number: OSF Stacks HF6161 .B4 C46 2002
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Call Number: OSF Stacks HF5823 .P73613 2008
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Call Number: OSF Stacks HF5823 .A57 2004
Endorsements in Advertising: A Social History
Call Number: OSF and Keffer Stacks HF5831 .S44 2005
Erotic History of Advertising
Call Number: OSF and Keffer Stacks HF5827.85 .R45 2003
Food is Love: Food Advertising and Gender Roles in Modern America
Call Number: OSF Stacks HF5827.85 .P37 2006
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Call Number: OSF Stacks HF5825 .S88 2016
Imaging in Advertising: Verbal and Visual Codes of Commerce
Call Number: OSF Stacks HF5821 .J64 2008
Mad Ave: Award-Winning Advertising of the 20th Century
Call Number: OSF Stacks HF5813 .U6 M23 2000
Provocateur: Images of Women and Minorities in Advertising
Call Number: OSF Stacks HF5823 .C5977 2016
The Secret Sales Pitch: An Overview of Subliminal Advertising
Call Number: OSF Stacks HF5827.9 .B85 2004
20 Ads That Shook the World
Call Number: OSF Stacks HF5811 .T9 2000
What's Your Poison: Addictive Advertising of the '40s - '60s
Call Number: OSF Stacks HF6161 .T6 B57 2005