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Strategic Communication: Books/Videos

Resources for strategic communication, including advertising and public relations, brand information, and consumer behavior.

Using Books

Use books to find comprehensive and in-depth coverage of various topics, background information, and overviews of big topics, as well as book chapters on more specific topics.

Search for Books and eBooks

LibrarySearch provides a simple, one-stop search for books, articles, videos, recordings, and more. Items from St. Thomas and other regional libraries can be requested online and delivered to the St. Thomas library of your choice. My account

Find Books in Strategic Communication

The search box above will perform a basic keyword search.  An advanced search will let you search by keyword, publication title, author, subject terms, or call number.  Once you find a relevant book or two, look within those records for promising subject headings: click on one of them to perform a new search on that term to find more. Be sure to browse the shelves in the area where you find a promising book.

Sample search terms include:

Advertising - United States - History
Advertising Campaigns
Business Communication
Commercial Art
Communication in Management
Communication in Organizations
Intercultural Communication
Internet Advertising
Internet in Public Relations
Internet in Publicity
Internet Marketing
Market Segmentation
Mass Media
Online Social Networks
Press - United States
Public Relations
Social Media
Television Advertising
Television Broadcasting of News

Browse the Shelves by Library of Congress Classifications: The following Library of Congress classifications may be useful when browsing in the O'Shaughnessy-Frey Library for books in Strategic Communication and Journalism:

HD28-70 is Management
HF5801-6182 is Advertising
HM711-806 is Groups and Organizations
HM1221 and 263 is Public Relations
PN4699-PN5650 is Journalism and the periodical press
PN1865-PN1999 covers Drama, including radio and television broadcasts

LibrarySearch Video Search

Search results limited here to streaming video and DVD titles.

Films on Demand - Streaming

Films on Demand

Watch streaming video titles in art, business, engineering, history, languages, literature, psychology, sociology, sciences and more. Thousands of full-length videos available. Advanced Search.

Academic Video Online