Research and Course Guides: Strategic Management: Consumer Trends

Consumer Research

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Consumer Profiles and Attitudes

Mintel Academic This link opens in a new window
Market research reports from the consumer perspective for U.S. and global markets.
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Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
SimplyAnalytics
Use SimplyAnalytics (formerly SimplyMap) to create thematic maps, datasets, and reports using thousands of demographic, business, and marketing data variables for the U.S. Use it when you need demographic and marketing data for a specific geographic area in the U.S. such as a city, county, census tract, or ZIP code.
Statista
Statista provides statistical data on many topics including media, politics, society, technology and consumer behavior. Sources include market reports, trade publications, scientific journals, and government databases. Charts can be downloaded in PNG, PowerPoint, Excel or PDF formats or embedded in web pages and can be great in papers or presentations.