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Strategic Management: Consumer Trends

This is a course guide for Prof. Galloway's MGMT 200 and MGMT 600

Consumer Research

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Consumer Profiles and Attitudes