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MKTG 200 and 201: Help

This guide provides resources for MKTG 200: Introduction to Marketing and MKTG 201: Application in Marketing..

Screencasts on Using Library Resources

ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)

Resource Help Guides

IBISWorld
by Marianne Hageman Last Updated Aug 15, 2022 29 views this year

Mintel Academic
by Marianne Hageman Last Updated Aug 15, 2022 12 views this year

Passport
by Marianne Hageman Last Updated Aug 15, 2022 7 views this year

Reference Solutions (formerly ReferenceUSA)
by Marianne Hageman Last Updated Aug 15, 2022 43 views this year

Simmons
by Marianne Hageman Last Updated Feb 6, 2023 51 views this year

SimplyAnalytics
by Marianne Hageman Last Updated Aug 15, 2022 7 views this year

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