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MKTG 200 and 201
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MKTG 200 and 201: Help
This guide provides resources for MKTG 200: Introduction to Marketing and MKTG 201: Application in Marketing..
Getting Started
Research Tips
Companies
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Company Research Strategies
Competitors
Industries
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Industry Research Strategies
Industry Classification
News/Articles
SWOT Analysis
Consumers
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Definitions
Demographic Data
Environment/Situation Analysis
Market Research Reports
Social Media
Associations
Citing Sources
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Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:22)
D&B Hoovers screencast for company information (2:53)
IBISWorld screencast (3:34)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (3:30)
MRI-Simmons Catalyst (Crosstab): Part One screencast (7:38)
How to create a crosstab.
MRI-Simmons Catalyst (Crosstab): Part Two screencast (5:01)
How to interpret a crosstab.
MRI-Simmons Catalyst Brand Catalyst: Part One (4:32)
Searching Brand Catalyst and creating personas.
MRI-Simmons Catalyst Brand Catalyst: Part Two (5:15)
Going through a report in Brand Catalyst, looking at options, and downloading.
MRI-Simmons Catalyst Quick Reports (4:21)
How to access and use the Quick Reports.
Passport: searching for country information (3:57)
Passport: searching for industry & market information (4:15)
Reference Solutions from Data Axle (screencast (3:41)
SimplyAnalytics: Part One screencast (5:33)
SimplyAnalytics: Part Two screencast (5:26)
Resource Help Guides
Digital News
by
Karen Brunner
Last Updated Nov 8, 2024
8925 views this year
IBISWorld
by
Marianne Hageman
Last Updated Nov 15, 2024
522 views this year
Mintel Academic
by
Marianne Hageman
Last Updated Nov 15, 2024
402 views this year
MRI-Simmons Catalyst
by
Marianne Hageman
Last Updated Nov 15, 2024
1790 views this year
Passport
by
Marianne Hageman
Last Updated Dec 4, 2024
251 views this year
Reference Solutions
by
Marianne Hageman
Last Updated Nov 15, 2024
336 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated Nov 15, 2024
259 views this year
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