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MKTG 200 and 201
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MKTG 200 and 201: Help
This guide provides resources for MKTG 200: Introduction to Marketing and MKTG 201: Application in Marketing..
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Research Tips
Companies
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Company Research Strategies
Competitors
Industries
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Industry Research Strategies
Industry Classification
News/Articles
SWOT Analysis
Consumers
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Definitions
Demographic Data
Environment/Situation Analysis
Market Research Reports
Social Media
Associations
Citing Sources
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Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)
Resource Help Guides
IBISWorld
by
Marianne Hageman
Last Updated Aug 15, 2022
29 views this year
Mintel Academic
by
Marianne Hageman
Last Updated Aug 15, 2022
12 views this year
Passport
by
Marianne Hageman
Last Updated Aug 15, 2022
7 views this year
Reference Solutions (formerly ReferenceUSA)
by
Marianne Hageman
Last Updated Aug 15, 2022
43 views this year
Simmons
by
Marianne Hageman
Last Updated Feb 6, 2023
51 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated Aug 15, 2022
7 views this year
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