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MKTG 200 and 201: Company Research Strategies

This guide provides resources for MKTG 200: Introduction to Marketing and MKTG 201: Application in Marketing..

Company Research: Strategies & Tips

  • Company website: company history, mission/vision/value statements (as available),10-K (for public companies) and annual reports (if available), other policy type documents (e.g., CSR/sustainability reports), media/news/press releases.
     
  • Company profiles in library resources: history, news, financial performance (if public), competitors, etc.
     
  • ‚ÄčPrivate companies: information on private companies or subsidiaries can be harder to find than information on public companies. Search Reference Solutions, Mergent Intellect, and PrivCo for information on private companies.