Each of the four volumes in the American Generations Series provides an in-depth look at the demographic and lifestyle data most important for researchers who want to understand how each generation is changing and what to expect from them in the future.
Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.
The Strategic Communication guide has links to more demographic and consumer resources, as well as user guides and tutorials for MRI University Reporter, SimplyMap, and other resources. (Look on the Consumer Behavior & Demographics tab.) Check it out!