This St. Thomas Libraries research guide has been prepared for the course, MKTG 370: Consumer Behavior. This guide is designed to assist you with the secondary research for your marketing project.
Market research reports from the consumer perspective for U.S. and global markets.
Create custom thematic maps, datasets, and reports using extensive data on demographics, consumers, real estate, housing, employment, crime, health, and more. Data includes MRI-Simmons consumer survey data, Claritas PRIZM Premier consumer segments, Nielsen Scarborough local insights, consumer expenditures and buying power, as well as public data sources such as the U.S. Census, American Community Survey, FBI uniform crime reports, NOAA climate data, and CDC health data. Limited to 5 simultaneous users.
Demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
You can get research help from a librarian in the following ways:
Research Consultations: Research Help by Appointment
Research Consultations are scheduled one-on-one meetings with a subject librarian. You can also schedule a consultation for a small group. Consultations usually last 30-45 minutes and are scheduled at a mutually convenient time. Contact a business librarian to schedule a consultation.
Marianne Hageman
mdhageman@stthomas.edu
651-962-5404
Jim Kelly
kell5174@stthomas.edu
651-962-5012
Andrea Koeppe
andrea.koeppe@stthomas.edu
651-962-4647
