In this guide, you'll find resources for the course, MKTG 370: Consumer Behavior. The UST libraries offer resources that you can use to find the following:
O'Shaughnessy-Frey Library
651-962-5494 (Circulation)
651-962-5001 (Reference)
651-962-5400 (Hours)
2115 Summit Ave, St. Paul, MN 55105
Directions & Parking
Library Hours
Charles J. Keffer Library
651-962-4642 (Circulation)
651-962-4664 (Reference)
651-962-4640 (Hours)
MOH 206, 1000 LaSalle Ave, Minneapolis, MN 55403
Directions & Parking
Library Hours
Consumer behavior is essentially the attitudes, intentions, decisions, and actions of individuals as everyday consumers in the marketplace....
As explaining and predicting consumer behavior can be very challenging, it becomes more so for marketers doing business globally compared with nationally or regionally. This is because planning and implementing marketing efforts necessitates a profound understanding of consumer motivations and expectations along many cognitive, affective, and behavioral dimensions; consequently, this can differ substantially across country boundaries, given that consumer behavior is subject to cultural, economic, and societal influences.
Consumer behavior. (2009). In C. Wankel (Ed.), Encyclopedia of business in today's world. Thousand Oaks, CA: Sage Publications.
Marianne Hageman (St. Paul)
mdhageman@stthomas.edu
651-962-5404
John Heintz (Mpls. & St. Paul)
jpheintz@stthomas.edu
651-962-4646
Andrea Koeppe (Mpls.)
andrea.koeppe@stthomas.edu
651-962-4647
Research assistance is available via phone, e-mail, and in-person at both the St. Paul and Minneapolis campus libraries. While walk-in service is often available, we recommend that you schedule an appointment for lengthy consultations or tutorials. Contact a UST business librarian for an appointment.