Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKTG 370: Consumer Behavior: Getting Started

This guide provides resources for the course, MKTG 370: Consumer Behavior.


In this guide, you'll find resources for the course, MKTG 370: Consumer Behavior. The UST libraries offer resources that you can use to find the following:

  • Industry overviews  
  • Company information
  • Business articles from trade publications
  • Current business news articles
  • Demographic information about consumers

About OSF & Keffer Libraries

OSF Library Photo

O'Shaughnessy-Frey Library
651-962-5494 (Circulation)
651-962-5001 (Reference)
651-962-5400 (Hours)
2115 Summit Ave, St. Paul, MN 55105
Directions & Parking
Library Hours

Keffer Library Photo

Charles J. Keffer Library
651-962-4642 (Circulation)
651-962-4664 (Reference)
651-962-4640 (Hours)
MOH 206, 1000 LaSalle Ave, Minneapolis, MN 55403
Directions & Parking
Library Hours

Essential Resources

Consumer Behavior Defined

Consumer behavior is essentially the attitudes, intentions, decisions, and actions of individuals as everyday consumers in the marketplace....

As explaining and predicting consumer behavior can be very challenging, it becomes more so for marketers doing business globally compared with nationally or regionally. This is because planning and implementing marketing efforts necessitates a profound understanding of consumer motivations and expectations along many cognitive, affective, and behavioral dimensions; consequently, this can differ substantially across country boundaries, given that consumer behavior is subject to cultural, economic, and societal influences.

Consumer behavior. (2009). In C. Wankel (Ed.), Encyclopedia of business in today's world. Thousand Oaks, CA: Sage Publications.

Your Librarian

Marianne Hageman's picture
Marianne Hageman

During the COVID-19 disruption I will be working from home, but I am still available for research questions and consultations. Send me an email to get in touch!
OSF Library 156

Business Librarians

Marianne Hageman (St. Paul)

John Heintz (Mpls. & St. Paul)

Andrea Koeppe (Mpls.)

During the COVID-19 Outbreak we will be working from home, but we are still available for research questions and consultations. You can email us to get in touch!

Research consultations

Research assistance is available via phone, e-mail, and in-person at both the St. Paul and Minneapolis campus libraries. While walk-in service is often available, we recommend that you schedule an appointment for lengthy consultations or tutorials. Contact a UST business librarian for an appointment.