Research and Course Guides: MKTG 370: Consumer Behavior: Getting Started

Welcome

In this guide, you'll find resources for the course, MKTG 370: Consumer Behavior. The UST libraries offer resources that you can use to find the following:

Industry overviews
Company information
Business articles from trade publications
Current business news articles
Demographic information about consumers

About OSF & Keffer Libraries

O'Shaughnessy-Frey Library
651-962-5494 (Circulation)
651-962-5001 (Reference)
651-962-5400 (Hours)
2115 Summit Ave, St. Paul, MN 55105
Directions & Parking
Library Hours

Charles J. Keffer Library
651-962-4642 (Circulation)
651-962-4664 (Reference)
651-962-4640 (Hours)
MOH 206, 1000 LaSalle Ave, Minneapolis, MN 55403
Directions & Parking
Library Hours

Essential Resources

IBISWorld Industry Market Research
In-depth industry analysis for 700+ U.S. industries and hundreds of international industries; they are adding state-specific reports. Restricted to current UST students, faculty, and staff.

Even on campus you must login with UST username and password.
Mintel Academic
Mintel provides market research reports covering U.S. consumer markets. Sectors covered include consumer goods, travel and tourism, retail, and financial services. The reports analyze market drivers, market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Restricted to current UST students, faculty, and staff only. Even on campus you must log in with your UST username/password.
SimplyAnalytics
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Use SimplyAnalytics (formerly SimplyMap) to create thematic maps, datasets, and reports using thousands of demographic, business, and marketing data variables for the U.S. Use it when you need demographic and marketing data for a specific geographic area in the U.S. such as a city, county, census tract, or ZIP code. Create a free personal account with your UST email to save your work (check your email spam if you don't receive an activation email) or sign in as a guest. Limited to 5 simultaneous users.
Statista
Statistics portal for frequently sought statistics and studies gathered by government sources, scientific publications, market researchers, non-profits, trade organizations, etc.

Consumer Behavior (RKMA Market Research Handbook)
Presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. Also has information on Generation Z Consumers and College Students.

Consumer Behavior Defined

Consumer behavior is essentially the attitudes, intentions, decisions, and actions of individuals as everyday consumers in the marketplace....

As explaining and predicting consumer behavior can be very challenging, it becomes more so for marketers doing business globally compared with nationally or regionally. This is because planning and implementing marketing efforts necessitates a profound understanding of consumer motivations and expectations along many cognitive, affective, and behavioral dimensions; consequently, this can differ substantially across country boundaries, given that consumer behavior is subject to cultural, economic, and societal influences.

Consumer behavior. (2009). In C. Wankel (Ed.), Encyclopedia of business in today's world. Thousand Oaks, CA: Sage Publications.

Your Librarian

Marianne Hageman

Email Me

Contact:

OSF Library 156
mdhageman@stthomas.edu
651/962-5404

Subjects:Business, Communication & Journalism, Communication Studies, Emerging Media, Marketing

Business Librarians

Marianne Hageman (St. Paul)
mdhageman@stthomas.edu
651-962-5404

John Heintz (Mpls. & St. Paul)
jpheintz@stthomas.edu
651-962-4646

Andrea Koeppe (Mpls.)
andrea.koeppe@stthomas.edu
651-962-4647

During the COVID-19 Outbreak we will be working from home, but we are still available for research questions and consultations. You can email us to get in touch!

Research consultations

Research assistance is available via phone, e-mail, and in-person at both the St. Paul and Minneapolis campus libraries. While walk-in service is often available, we recommend that you schedule an appointment for lengthy consultations or tutorials. Contact a UST business librarian for an appointment.