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Videos on Branding
Secrets of Branding (Streaming video series)
Publication Date: 2014
Discover the secrets behind the brands recognized the world over as this insightful eight-part series looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. A BBC Production. (50 minutes each)
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Business Source Premier
Business Source Premier provides full text of more than 2,000 business publications. This database also contains company, industry and country reports, SWOTs and market research reports.
ABI/INFORM Trade & Industry
ABI/Trade and Industry contains business and in depth company and industry articles from over 2,000 scholarly, trade and news publications. It also includes reports from major and smaller, niche industries that contain information for entrepreneurs and financial data perfect for marketing and business plans.