Skip to Main Content

STCM 470: Strategic Communication Campaigns: Consumers

This guide provides resources for the course, STCM 470 : Strategic Communication Campaigns.

Consumer Research

Quality demographic and customer information is important in doing secondary research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Consumer Profiles