Quality demographic and customer information is important in doing secondary research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.
Create custom thematic maps, datasets, and reports using extensive data on demographics, consumers, real estate, housing, employment, crime, health, and more. Data includes MRI-Simmons consumer survey data, Claritas PRIZM Premier consumer segments, Nielsen Scarborough local insights, consumer expenditures and buying power, as well as public data sources such as the U.S. Census, American Community Survey, FBI uniform crime reports, NOAA climate data, and CDC health data. Limited to 5 simultaneous users.
Demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
These handbooks focus on various consumer-related markets. Each one includes market forecasts, sector trends, and statistics. Topics include Business-to-Business Marketing; Consumer Behavior; Consumer Marketing & Advertising; Consumer Use of the Internet & Mobile; Entertainment & Leisure; Restaurant, Food & Beverage; Retail & E-Commerce; Sports Marketing; and Travel & Tourism.