Search these resources for articles and information about advertising and marketing campaigns for specific brands and products.
Market research reports from the consumer perspective for U.S. and global markets.
Analysis, reports, data, and news for U.S. and international industries, companies and brands, consumers, and economies.
Brand Gender: Increasing Brand Equity through Brand Personality by 
Brand Media Strategy: integrated communications planning in the digital era, 2nd ed. by 
From Single to Scale How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit by 
Highly Recommended: harnessing the power of word of mouth and social media to build your brand and your business
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by 
Encyclopedia of Consumer Brands (print)
Encyclopedia of Major Marketing Campaigns, vol. 1 (print)
Encyclopedia of Major Marketing Campaigns, vol. 2
Encyclopedia of Major Marketing Strategies, vol. 3
Encyclopedia of Major Marketing Strategies, vol. 4
