Articles published in leading business magazines, trade journals, and newspapers can be excellent sources of current information on communication campaigns, companies, industries, and products. News articles related to an industry can supplement the overviews or data found in online sources.
Trade publications (also referred to as trade journals or the trade press) are written specifically for participants in an industry. They feature articles, ads, special reports, and more on industries, companies, executives, consumers, and business trends. They are a good source of current industry news, and may offer industry and market statistics that you cannot find elsewhere. Check the source of data in reports to see if you can access more information.