This St. Thomas Libraries research guide has been prepared for the courses, BUID 220: Introduction to Sports Management & MKTG 385: Sport Marketing. This guide is designed to assist you with the secondary research for your research projects.
Routledge Handbook of Sports Marketing
by
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Global statistics, reports, and insights on over 80,000 topics in areas such as business, education, finance, media, politics, society, and technology.
Now includes Research AI, a search tool that accesses content and datasets from the 10 most relevant sources to generate detailed responses with integrated citations in the text.
Data, reports, and articles about sports fan demographics, sports participation, sports venue revenues, sporting goods sales, and much more.
Market research reports from the consumer perspective for U.S. and global markets.
Create custom thematic maps, datasets, and reports using extensive data on demographics, consumers, real estate, housing, employment, crime, health, and more. Data includes MRI-Simmons consumer survey data, Nielsen Scarborough local insights, consumer expenditures and buying power, as well as public data sources such as the U.S. Census, American Community Survey, FBI uniform crime reports, NOAA climate data, and CDC health data. Limited to 5 simultaneous users.
Demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports.
You can get research help from a librarian in the following ways:
Research Consultations: Research Help by Appointment
Research Consultations are scheduled one-on-one meetings with a subject librarian. You can also schedule a consultation for a small group. Consultations usually last 30-45 minutes and are scheduled at a mutually convenient time. Contact a business librarian to schedule a consultation.