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Mintel Academic: Viewing Reports

A guide to using Mintel Academic.

Viewing Report Content

To view report content, click the title or "Read Report" to open the report’s homepage.

You can mouse over the left side to see the Table of Contents.

Mintel Academic Help

Mintel Tips (new features)
Tips for registering, setting up an account, and using Mintel's new features.
Mintel Academic User Guide

Mintel Academic Help

Mintel Trend Drivers Mintel’s Trend Drivers and Pillars identify the core conscious and subconscious influences on consumer behaviour. Trend Drivers are a type of filter on Mintel. They are supported by four Pillars each, which you can also apply as filters. Here is information on the meaning of their Trend Drivers and the supporting Pillars.