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Mintel Academic: Searching

A guide to using Mintel Academic.

How to Search

Keyword search: Conduct a quick keyword search in the search box for a list of reports that contain your keyword(s.) Use "quotes" for phrase searching.

You can filter your results using the tabs: Category (product category or broad industry), Region (North America or Europe), Trend Drivers, Demographics (including Gen Z and Teens), and COVID-19.

Searching in Mintel


Analytics: The Analytics tab lets you go directly to recent reports with consumer data.

Analytics (consumer data reports)