Skip to Main Content

MKTG 200, 201, and 300: Consumers

This guide provides resources for several marketing courses: MKTG 200: Introduction to Marketing; MKTG 201: Application in Marketing; and MKTG 300: Principles of Marketing.

Consumer Research

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Consumer Profiles