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Marketing Resources: Competitors

Use this guide to find a variety of resources for marketing research: company and industry profiles, marketing plans, target markets, and customer demographics.

Identifying Competitors

Business resources identify industry competitors in different ways:

  • Top companies by sales/revenue
  • Major players by market share
  • Companies by industry code (NAICS, SIC, etc.)

These resources can help you find companies within an industry.

Identifying Companies in an Industry

  Industry Codes & Classification